AI-Generated - Trend Mindful Makeover - Fall/Winter 24 (Livetrend)

Kinfolk Creative. With a desire to slow-down life and consumption, mending and up-cycling are re-evaluated. We increasingly need to make do with what we have, leading consumer interests for patchworking and used goods to spike online. For fall drops, patched and hand-made items will explore a purposeful dreamy notion.

The history that is embedded in those repurposed components enhances the sentimental value of new garments. And simultaneously, those pieces connect more intimately with consumers. To translate the story into prints, Livetrend has AI-generated classic bohemian patchworks with new faded and bleached-out effects, as well as all-over ikats with an unfinished feel.

For this trend, Livetrend has AI-generated womenswear styles with a distinctly gypsy and bohemian look. Taking the recent #whimsigoth aesthetic to the bucolic sphere, new fashionable silhouettes explore alchemist-inspired long cardigans. For more classic choices, the maxi boho skirt is returning as a fashion-conscious item across the market. And for footwear, platform heels and mary-janes are depicting the homey look with clog-like wooden soles.

Menswear is looking at grungy, loose-yarn sweaters for younger markets to capture the hand-made feel of up-cycling. At the same time, soft bombers are updated with patchwork or ikat materials in order to add casual creativity to the mix, as Livetrend has AI-simulated. And for accessories,  the duffle bag embeds lots of potential to explore interior-prints or boho patchwork designs here as well.

Pioneering Trendforecasting. The new cutting-edge possibilities of generative AI allow us to visually describe fashion‘s future now. With the right prompts, we can create images of tomorrow in order to describe visionary product designs and editorial images that do not yet exist. Those generations create the most reliable trends, fusing the right ingredients, as detected by Livetrend‘s technology and experts, together.

Data to drive Creativity.
Livetrend is a solution that offers 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend provides you with diverse analysis of trend evolutions, from concepts, products, colors and details to prices, within the current fashion market. This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks. As a new & pioneering feature, Livetrend has integrated generative AI to visualize tomorrow’s trends via predictive images.

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