Men Fashion Shows - Spring/Summer 24 (Livetrend)

Solar Quest. On a quest for warming solar energies, designs are exploring unknown earthy terrains for SS24. For heated new climates, new extra lightweight technical materials are feeling more refined through an almost sheer notion. Dipped in neutral shades and sunset hues, a rich and pigmented palette is explored in earthy gradients and sedimental tints. For dynamic silhouettes, fluidity meets utility and creates a look for hopeful explorers. Micro grid-like patterns give a unfaded and worn out yet heavy duty look to the theme. The trends new styles are covering yet light and breathable and ready for daring solar safaris.

New-Gen Safari. For this trend, Livetrend’s algorithms have decoded some new must haves like the sleeveless jacket and vest with a yearly growth rate of +2%, survivalist fisherman hats, modern trekking shoes, sling bags and colors like brown and orange that have increased by +45% (orange) and +58% (brown) compared to the last year. The trend balances a raw and natural touch with pragmatic and technical components and provides a versatile design narrative to a diverse menswear market.

Data to drive Creativity.
Livetrend is a solution that offers 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend provides you with diverse analysis of trend evolutions, from concepts, products, colors and details to prices, within the current fashion market. This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks. As a new & pioneering feature, Livetrend has integrated generative AI to visualize tomorrow’s trends via predictive images.

Master 2024 and reach out to [email protected] to request the full menswear SS24 show report.
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