Color Highlights - Spring/Summer 2024 (Livetrend)

Elevated Nuances. Early signs of this SS23 summer season are confirming the turn towards more sophisticated color palettes. From more muted nuances to neutrals and basic shades, SS24 will be focusing on new timelessness with a more high-end feel. An increasing proportion of looks will be presented in iconic blacks and whites for either pure or impactful villainous styles.

Neutrals are experiencing a more tender taupe shift, while browns integrate a rustic reddish undertone. As stand-outs, red or peachy and minty tints are shifting colors into new statement territory for SS24, as a new direction from previous limes and fuchsia. At the same time, blues are influencing purple undertones and the chartreuse/khaki universes will fully merge into the fashion color sphere.

For the overall SS24 color range, new shades are feeling more sophisticated and elevated and contrast with the dopamine hues of previous seasons to manifest a new, more high-value look.

Data to drive Creativity.
Livetrend is a solution that offers 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend provides you with diverse analysis of trend evolutions, from concepts, products, colors and details to prices, within the current fashion market.
This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks.
As a new & pioneering feature, Livetrend has integrated generative AI to visualize tomorrow’s trends via predictive images.

Master 2024 and reach out to [email protected] to request a demo of our platform and trial period.
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