Heuritech Trend Story - The Mob Wife (Heuritech)

The Trend Story is crafted to provide an in-depth exploration of a burgeoning aesthetic, aiming to understand how its associated trends manifest and evolve on a broader scale.

The ‘Mob Wife’ aesthetic, with its flamboyant fashion persona, has been at the forefront of fashion discussions since the onset of 2024. Heuritech provides insights into how the specific trends associated with this style are performing on a broader scale and what their projected trends are. Additionally, we offer a glimpse into adapting this distinctive look for the summer season

FUR COATS

Fur coats have become the quintessential trend of this aesthetic, embodying the opulence and grandeur associated with Mob Wives. Despite growing concerns over animal cruelty, which have become significantly more prevalent in society, our data shows a resurgence in their popularity. They are making a comeback, with a +7% increase in visibility compared to Winter 2022, and are expected to continue this momentum into Winter 2024 with a projected +14% increase.

Gen Zers, while mindful of these concerns, tend to opt for faux fur options, which still pose environmental questions, or choose vintage real fur, leveraging resell platforms with remarkable agility.

LEOPARD

Leopard and other wild animal prints are fundamental to this style's wardrobe, yet they arrive at a moment when the trend has been on a consistent decline for three to four seasons. This downturn is being countered, perhaps due to this specific trend, but also due to the print's increasing visibility in sportswear and streetwear.

For example, the latest collaborations by Wales Bonner showcases leopard prints in a way that highlights their versatility across different product categories and aesthetics. This has led to at least a deceleration in the trend's decline, as forecasted by our data for Winter 2024.

RED

Red is currently the color dominating discussions, so it comes as no surprise that we've observed promising growth for this classic hue over the past 12 months, with a +3% increase, and an even more remarkable forecast of +16% for the coming 12 month period. Crimson red has been the standout shade in recent months, driven by trends like the Tomato Girl among others.

However, as this color gains popularity, we're beginning to see a shift in interest towards other shades. This was evident at this FW '24 Fashion Week, where shades akin to Ruby Red made a striking appearance, especially in striking patent materials.

LACE

As we move towards the warmer months, lace remains a key component of the Mob Wife aesthetic, perfectly extending its influence into the season. It aligns with the ongoing trends of Lingerie Dressing and Sheer. Everything, adding a risqué, indefinable charm to outfits. However, despite its rising popularity until Summer 2023, the trend is anticipated to decline by -5% for Summer 2024 and by an additional -7% in the overall next 12 month period.

Nonetheless, given its widespread appeal and our focus on catering to a niche market, lace can still be utilized in this instance. Considering this projected decline when planning your assortment will be crucial for maintaining relevance and appeal.

HALTERNECK DRESSES

Halterneck dresses have been identified as a 'Consistent Riser,' demonstrating steady and engaging performance metrics for two consecutive years.

This style offers remarkable versatility, enabling designs that range from extremely sexy, with snug fits adorned with rose details and plunging necklines, to more vintage-inspired looks featuring pencil dresses with polka dots, catering to consumers with a penchant for retro fashion.

MULES

Mules have remained a standout trend for several seasons, and their popularity is expected to continue, with a forecasted 12% increase in visibility for Summer '24 and an 8% increase over the next 12 months. These shoes capture a certain fantasy, making them a favored item among fashionistas on Vinted and The RealReal.

Their popularity coincides with a surge in visibility for kitten heels, appealing to those seeking style with comfort. For individuals prioritizing stability, slingbacks maintain their high popularity, offering both comfort and fashion-forward appeal.

About Heuritech.
Heuritech offers AI-powered insights that leverage market & consumer data to quantify and predict what people wear for the largest apparel companies worldwide. Find out more here https://www.heuritech.com/