Tropical Craft Trend - Womenswear Spring/Summer 2025 (Livetrend)

Tropical Craft. SS25 is looking for joy again. The trend reaches for communal warmth and tropical excitement. Here, we reimagine humanity beyond common borders and connect as people again. This trend ditches business-oriented networks for the sake of real community to combat the loneliness epidemic that leads to feelings of depression and despair.

With empathy as a mantra this crafted concept creates closeness via heritage art references, sentimental upcycling and energising tropical vibes that offer new vitality and hope in darker realities.

Grounded Hedonism. SS25 is looking at a vital and enthusiastic palette for the Tropical Craft trend. The potential of the tropical cool and summery warm tints depends on the shades proportions. As a refreshing component, Cascade Turquoise and a rich Antique Green are adding a tropical and botanical component to generate a natural sense of vibrancy.

As a balanced counterpart, Nectarine orange and the season‘s top color Durberry are eliciting feelings of warmth, enthusiasm and pulsating energy. On a grounding shade of browny beige, called Clay, those more expressive summery colors find more stability and a warm, honest context.

This neutrality enhances the communal and natural connection despite the tropical vibrancy of traditional crafts and thereby allows a more considered and mindful component to be explored.

Envisioning the future. The new possibilities of generative AI allow us to visually describe fashion‘s future. With human and synthetic creativity, we can generate new and visionary product designs and by fusing the right ingredients, as detected by our technology and experts, together.

For SS25, we have used generative AI to develop new trends even further. Here, data-driven must-haves, colors, prints and textiles re combined into relevant new looks. Reach out if you want to learn more.

Data to drive Creativity.
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