Eco Fiction - Menswear Trend Spring/Summer 2025 (Livetrend)

Eco Fiction. This SS25 trend is connected to the preserver‘s idea of good growth and the aspiration to improve the world by taking action that reimagines better and more adaptive solutions for tomorrow. This visionary theme imagines a neo space age, where we combine the clinical lab setting of regenerative bio-engineering with an elegant and sophisticated feel. References to the previous 60s space age are translated in the clean and futuristic outlines and innovation-inspired accessories of the look.

Cooling Biospheric Tints. The Eco Fiction color palette is based on cooling biospheric tints, balancing minty light green, sage, ocean blue and warm beige on an engineered light grey base. The harmony resonates freshness and vitality with its focus on the lighter green shades. Gleam and Summer Green interpret hope for a harmonious bio-engineered future and represent a feeling of growth, renewal and well-being.

Similarly, the color Blue Moon is associated with the potential and calmness of the deep ocean and has a soothing effect on the palette. For a comforting undertone, the calm shade of Wood Ash evokes a sense of reassurance. With the grey base, a solid background is given to highlight the other vitalizing shades and to anchor the palette in timelessness and versatility.

Envisioning the future. The new possibilities of generative AI allow us to visually describe fashion‘s future. With human and synthetic creativity, we can generate new and visionary product designs and by fusing the right ingredients, as detected by our technology and experts, together. For SS25, we have used generative AI to develop new trends even further. Here, data-driven must-haves, colors, prints and textiles re combined into relevant new looks. Reach out if you want to learn more.

Data to drive Creativity.
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