Vision 2017: Denim Innovation (Geraldine Wharry)

 

We've identified key innovation drivers for denim, spurred by our Spring Summer 2017 and Pre-Fall 2017 catwalk analysis. 

The possibilities for denim are limitless as new dimensions are explored for:

- garment construction with a d.i.y. hacked workwear appeal

- design details with ruffle placements and extreme fraying

- wash treatments with destruction effects, bleaching and colour gradations

What forms the most compelling design direction is the hacking and subverting of denim workwear classics. Garments appear either customized or convertible with snaps, paneling and reworked pocket placements. 

The classic railroad stripe gets a fresh update through colour whilst flowers are blown out of proportion, echoing our 'Oversized Florals' report. 

Get the full visual briefing and extensive image gallery here.  

BOLD RUFFLES

HACKED CLASSICS

OMBRE COLOUR GRADATIONS

APPETITE FOR DESTRUCTION

BLEACHED

COLOURED STRIPES

OVERSIZED FLORALS

Copyright Geraldine Wharry | Research contribution: Tanja Novak


We specialise in:

+ FUTURE FORESIGHT

+ BRAND STRATEGY

+ FASHION DESIGN

 

For more info email us at [email protected]