A-Cold-Wall is now 100% owned by Tomorrow Ltd

By

Sandra Halliday

Published
February 22, 2024

Tomorrow Ltd is now the sole owner of Samuel Ross’s A-Cold-Wall (ACW) brand after a deal in which the forward-thinking backer of entrepreneurial fashion brands has acquired the majority stake previously held by the nine-year-old label’s founder.

It has been a minority investor in the firm since 2017 and the latest deal comes as ACW said in a statement that it “enters its next phase with sharp intentions and principles”.

The statement continued: “Since founding A-Cold-Wall in 2015, Ross has steered ACW from a raw concept to a globally established brand, consisting of flagship stores, design studios in London and Milan, experimental collections, and iconic collaborations.

“Now approaching its nine-year milestone A-Cold-Wall’s core team of long-standing directors will continue to advance the brand language with Ross’ full alignment, prioritising innovation and material development.”

No financial details have been released about the deal but Tomorrow’s co-founder and CEO Stefano Martinetto has reportedly said that the brand’s gross merchandise value last year was £16 million.

Tomorrow is known for its backing of some of the most interesting emerging designer brands including Martine Rose, Charles Jeffrey Loverboy, Coperni and Lucinda Chambers’ Colville label, among many others. It has also backed luxury boutique Machine-A as Tomorrow evolved from its origins as a showroom into a multinational business.

According to Vogue the brand is relying on art director William Slocombe, and brand director Liam Hassimi, but no creative director is being considered. The 2018 LVMH Prize finalist Samuel Ross is leaving the brand. According to official documents, he has not been on the company's board of directors since November 2023, nor has co-founder Yi Ng. Samuel Ross adds: “My goal now is to design products and other entities under my own namesake, which is my identity."