Amazon, Vinted, Temu and Shein are the most visited fashion sites in France in second quarter

By

Matthieu Guinebault

Published
September 3, 2024

With an average of 50 million Internet users having consulted sales portals in the second quarter, the barometer from the French e-commerce federation (Fevad) shows that Chinese ultra-fast-fashion specialists have established themselves as one of the most popular sites in France.

The top three remained unchanged from the previous quarter. It is made up of Amazon, LeBonCoin and Booking. With 36.8 million unique monthly visitors, Amazon attracts 57.6% of the French population, with an average of 8.1 million visitors per day.

Lithuanian second-hand specialist Vinted is in fourth place, with 18.5 million monthly visitors. With 4.8 million daily visitors, Vinted's daily traffic is higher than that of Booking and LeBonCoin.

After rising to fifth place in the first quarter, Temu has fallen back to seventh place. The Chinese portal for low-cost products has a monthly visitor figure of 15.7 million, with 2.2 million people logging on to its pages every day.

"The most visited sites on mobile are Vinted and Shein, with 90% of the total audience for the former and 88% for the latter," notes Fevad, referring to these two portals.

Shein ranks tenth, behind Cdiscount and Carrefour, with 14.1 million monthly visitors. The Chinese low-price site is followed by its compatriot Aliexpress (Alibaba) with 14 million monthly visitors. In terms of daily visitors, however, the gap is wider, with 3.4 million for Shein and 2 million for Aliexpress.

Next come Fnac, SNCF Connect, Leroy Merlin and Airbnb. Ebay ranks 16th, ahead of Decathlon with 10.5 million monthly visitors. The French portal is thus ahead of Rakuten France, which attracts an average of 9.4 million unique visitors a month.