Gigi Hadid returns for Self-Portrait campaign

By

Sandra Halliday

Published
July 14, 2023

Self-Portrait is known for its love of using supermodels in its ad campaigns and for its latest collection it’s using one of the biggest names, Gigi Hadid, with Paris the chosen city to show off its AW23 offer.

Hadid is returning to the label to front the latest imagery with founder and creative director Han Chong saying she “represents everything the modern Self-Portrait woman stands for. She’s worldly, free spirited and joyful. It felt only right that after working with Gigi in New York and London that we join her in Paris for our latest campaign shoot against a backdrop renowned for elegance and romance”.

The AW23 shoot for the 10-year-old label was captured by British photographer Tyrone Lebon and styled by Marie Chaix, with Hadid seen wearing the brand’s latest collection. 

It’s the first time the label has ever shot a campaign in the French capital and it makes the most of the city’s architecture to show off the pieces.

Looks used in the campaign include a fuchsia bouclé set with matching crop top, jacket and mini skirt, and blue sequin midi dress.

The AW23 offer is already available online at self-portrait.com, in its own stores globally and through its international network of multibrand retailers.

Further iterations of the campaign will be seen over the coming months.