La Redoute collaborates with Tiny Cottons and Jeremiah for Fall/Winter

By

Marion Deslandes

Translated by
Nicola Mira

Published
July 10, 2024

Although French e-tailer La Redoute has decided to focus its commercial efforts on the home decoration segment, it remains active in fashion, and has announced two new collaborations for Fall/Winter 2024-25. La Redoute has been familiar with designer capsule collections since 1969, and is joining forces for next season with Tiny Cottons for childrenswear, and emerging label Jeremiah for adults.

The first collaboration is characterised by the mischievous, brightly coloured mood of Spanish childrenswear label Tiny Cottons, founded by Barbara and Gérard Lazcano in 2013, infusing a playful vibe in kids’ outfits. The capsule collection created for La Redoute will be available from October 2, and includes among others various sweatshirts, a shearling-style jacket, and a turtleneck dress with orange, blue and green horizontal stripes. The sweatshirts are priced at €29, while a pair of jeans costs €39.

Six years ago, La Redoute struck a partnership with Geneva’s Haute Ecole d’Art et de Design (HEAD), with the aim of showcasing each year the work of one its fashion design graduates. In 2024, La Redoute has picked Swiss designer Jeremy Currat, with whose label Jeremiah it will present a unisex capsule collection offering a fresh take on tailored style, with two shirts and a suit featuring an oversize jacket and a shirt. A contemporary look at retail prices ranging from €99 to €149.

La Redoute generates a sales volume of approximately €1 billion, 60% of which through the home decoration category. The company's managing director Philippe Berlan recently stepped down. La Redoute is owned by the Galeries Lafayette group, and claims 8.8 million active customers worldwide.