Luxe retailer Hervia relaunches after funding boost

By

Sandra Halliday

Published
February 28, 2023

Manchester luxury fashion retailer Hervia has reopened. It has seen major investment since it was bought by Parabellum Investments — the private equity operation controlled by Rami Cassis — for an undisclosed sum last spring.

The retailer — which has a reputation for uncovering new talent and was the first store to stock Alexander McQueen — has relaunched its flagship store, which originally opened 30 years ago.

Known for carrying labels such as Rick Owens, Yohji Yamamoto, Comme des Garçons, Y-3, Maison Margiela, DSM, and Charles Jeffrey Loverboy, it closed post-acquisition for work to bring its HQ, e-commerce operations, and stock holdings into one space alongside its retail store.

At the time of the acquisition, the new owner said he wanted to build the business into a “supergroup” and the works have clearly been designed to support that ambition.

Founder Oscar Pinto-Hervia is still at the helm as CEO (and retains a stake in the business). He said the reopening is “momentous for Hervia. This is the first phase in a plan to build the brand into something truly incredible. It is particularly exciting to be holding this reopening in our 30th year of business”. 

The store is in a Grade 2 listed building and the revamp works have retained its distinctive features such as the unmissable giant bronze doorway and full-height windows.