Redical names senior additions to team as Liberty Romford and Victoria Leeds evolve

By

Nigel TAYLOR

Published
April 29, 2024

Property  company Redical, the owner/operator of the Victoria Leeds,The Liberty Romford, and Clayton Square, Liverpool shopping centres, has made two key appointments to its senior leadership team and expanded its asset management team.  

Rachel Bradburn is joining as Leasing Director responsible for Victoria Leeds, and Oliver Lloyd as Leasing Director for The Liberty Romford.

Bradburn was formerly Retail Leasing Manager at Hammerson where she introduced a number of new brands to the portfolio, including Coach and Polo Ralph Lauren. She will spearhead Victoria Leeds’ leasing strategy. Her primary role will be “driving the destination forward as it builds on its position as the premium prime pitch in Leeds”.

Lloyd joins from Battersea Power Station, where he was Senior Leasing Manager through the development and opening year. 

At Redical, Lloyd “will deploy his experience in leasing one of London’s highest-profile new mixed-use communities to evolve and elevate The Liberty Romford, expanding its tenant line-up and mix of uses”.

In addition, Javeria Hussain and Daniel Tucker have also joined as Asset Managers and bring to Redical “extensive experience in asset management and leasing, with previous roles at Redevco and Rivington Hark, respectively.  

Both will work with Bradburn and Lloyd “to implement strategic asset management plans that ensure Victoria Leeds and The Liberty Romford thrive for the long term”.

Mikko Syrjanen, co-founder of Redical, said: “We want to enhance the places we own to create dynamic and meaningful spaces for the people that use them, and to position brands at the heart of each destination. To do that, however, requires an exceptional team, and so we are delighted to welcome Rachel, Oliver, Javeria and Dan to Redical. Each brings something different, but consistent across our entire team is the same passion, drive and commitment to creating, leasing and operating vibrant, thriving urban multi-purpose destinations.”