Spotlight on Fall/Winter 2024 fashion campaign ambassadors: from icons to rising stars

By

Emma RUFFENACH

Translated by
Roberta HERRERA

Published
September 1, 2024

From Jeremy Allen White, star of "The Bear," reprising his role for Calvin Klein, to supermodel Naomi Campbell and soccer icon David Beckham at Boss, and British model Nora Attal for Maje, here are the most vibrant fashion and luxury house campaigns setting the trend for the Fall/Winter 2024 season.

Rianne Van Rompaey at Chloé 

Chloé's Fall/Winter 2024 campaign showcases its signature boho-chic aesthetic with models adorned in fluttery tops and lace, featuring Rianne Van Rompaey prominently.

Chemena Kamali, Chloé's newly appointed creative director, sought to "capture a cinematic intimacy" to etch a timeless Chloé moment in stone. To fulfill this vision, Kamali has collaborated with renowned models such as Dutch icon Rianne Van Rompaey, Californian it-girl Kaia Gerber, and Canadian Diane Chiu. British fashion photographer David Sims has immortalized them in intimate and magnetic portraits, dressed in terracotta silk chiffon dresses, complemented by the latest iteration of the 'Hobo' handbag, distinguished by golden bracelet-shaped handles and banana-shaped accents.

Jeremy Allen White returns to Calvin Klein

In its Fall/Winter campaign, Calvin Klein once again turned to American actor Jeremy Allen White, a bona fide Hollywood sex symbol with whom the brand had previously collaborated for its summer campaign.

For Calvin Klein, the award-winning New Yorker—this year's recipient of both Golden Globe and Emmy Awards for his portrayal of a tormented genius chef in the series 'The Bear'—struck a pose again. Captured by photographer Mert Alas, he appeared in briefs by a poolside in Los Angeles, casually seated on a leather armchair, flanked by two cheerful German Shepherds. The American denim brand also introduced its new muse, Korean-American actress and author Greta Lee, who modelled in underwear within an apartment bathed in the soft glow of the evening sun.

David Beckham for Boss

The German label Boss, which opened its first boutique in Saint-Tropez this summer, has enlisted English soccer icon David Beckham as the face of its '#BeYourOwnBoss' campaign for the upcoming Fall/Winter season. Beckham is featured wearing a brown flecked virgin wool blazer.

The campaign also highlighted other luminaries such as supermodel Naomi Campbell in a sharply tailored dress, Brazilian model Gisele Bündchen in a crocodile-embossed leather coat, both epitomizing female empowerment, and Nigerian singer-songwriter Burna Boy. South Korean model Lee Jong-Suk appeared in a sand-striped suit, alongside Italian tennis player Matteo Berrettini. To mark the launch of this Fall/Winter collection, the brand has planned extensive social media promotions and an advertising campaign across 29 global cities.

Isabelle Huppert for Balenciaga

Balenciaga has showcased its "Bel Air" handbag with ambassadors Isabelle Huppert and Michelle Yeoh, along with actress Naomi Watts, in a campaign unveiled on August 29.

For this campaign, these three superstars were captured by English photographer Nadav Kander, dressed in Balenciaga's iconic pieces like the brand's trompe-l'oeil ripped pantaleggings, an oversized synthetic fur coat, slogan tees, and elegant evening dresses. Naturally, they featured the Bel Air bag, a casual leather piece named after the glamorous Los Angeles neighborhood.

Lina Zhang for Michael Kors

To highlight its new 'Manhattan' handbag, crafted from crocodile-embossed leather and designed to epitomize "opulent simplicity," Michael Kors has featured Chinese model Lina Zhang.

Photographed by Dutch duo Inez van Lamsweerde and Vinoodh Matadin and styled by Carlos Nazario, the Fall/Winter 2024 fashion and accessories campaign nods to the luxury aesthetics of the 1990s.

Perched on crocodile-patterned heels, Lina Zhang also donned an XXL coat cut from dark tweed fabric. Alongside her, models Julia Nobis and Anok Yai were clad in long leopard-print trench coats and pink dragée-colored puffy faux fur coats.

COS features Mariacarla Boscono

The premium brand COS, part of the H&M Group, has captured its star-studded cast for the Fall/Winter season in black and white against a neutral gray backdrop, including Italian model Mariacarla Boscono.

For the Fall/Winter season, the Swedish fashion brand focused on classic, timeless back-to-school outfits featuring wide trousers, oversized angular blazers, textured knitwear, and winter ties for men. The campaign, photographed by Parisian fashion photographer Karim Sadli, featured Dutch model Rianne Van Rompaey, Chinese model Chu Wong, American writer and actor Colman Domingo, and young singer Aidan Bissett.

Gap with Troye Sivan

For the back-to-school season, American denim brand Gap has enlisted Australian-South African singer, actor, and YouTuber Troye Sivan for its new campaign titled "Get Loose." 

In the campaign video, shot by fashion photographer Dan Martensen, the pop singer dances in a Marlon Brando-style white T-shirt and baggy jeans accessorized with a silver chain, as well as a cargo pants and velvet jacket ensemble in chocolate tones. The imagery draws inspiration from 1990s fashion.

Maje enlists Nora Attal

Following last year's vibrant campaign with Lila Moss, Maje has turned to another trending British model, Nora Attal, for this season.

The British-Moroccan model embodies the sophistication of the French premium label's Fall/Winter 2024 collection. For Maje, she poses on the streets of Paris in a glamorous sequined top, a khaki padded parka, a spotted faux fur coat, and a leather bomber jacket, complemented by the new 'Miss M XL' bag—an oversized iteration of last year's launch. The campaign photos, inspired by the chic Parisian girl image, exude a vintage charm with their sepia tones.