Tory Burch names Yves Coppin president of Europe, Middle East

By

Jennifer Braun

Published
March 4, 2022

Tory Burch LLC announced on Thursday the appointment of Yves Coppin as president of Europe and the Middle East. 

In this new role, Coppin will be responsible for all aspects of the company's business activities in these key markets. He will work from Milan and report directly to Tory Burch CEO Pierre-Yves Roussel.

Coppin is an accomplished business executive who joins the brand from Celine, where he was managing director for Greater China and APAC. Prior to that, he was president of China and  APAC for Berluti and regional director for Moët Hennessy for APAC. During his career, Coppin also worked as a brand manager at Mars, Inc. in France.

“Yves is a seasoned leader whose experience in our industry is matched by his track record of success. With his entrepreneurial mindset, global perspective and people leadership skills, he is an excellent addition to our team as we build on our success in Europe and the Middle East. I look forward to working with him,” said Roussel.

Coppin said: “Tory Burch is an extraordinary company with beautiful designs, an innovative approach and a clear sense of purpose at the core. I have admired the brand and its success for years and am excited to work with Tory, Pierre-Yves and the team as we take the business in Europe and the Middle East to the next level.”

Tory Burch has been growing in the European market since it opened its first flagship store in London in 2010. The brand now has three stores in the capital and boutiques across the continent, including Paris, Rome and Munich. It also has a growing presence in the Middle East, with boutiques in Bahrain, Kuwait, Qatar and the United Arab Emirates. 

In addition to its own boutiques, the brand has rapidly expanded its e-commerce activities in these regions, with eight local websites and wholesale distribution in select department and specialty stores.