White Stuff opens at McArthurGlen Outlet in Ashford

By

Nigel TAYLOR

Published
April 14, 2024

The White Stuff brand is continuing its 2024 expansion strategy across various retail formats having just opened at the McArthurGlen Designer Shopping Outlet in Ashford, Kent.

The new 1,300 sq ft store, situated near M&S and Barbour, offers shoppers outlet prices on White Stuff’s womenswear and menswear collections. This includes its specific ‘Made for Outlet’ exclusives in popular shapes such as the Urban Tee and Rua midi-dress.

The store, which joins over 100 other brands at the Ashford centre, becomes the second of a “number” of planned openings for White Stuff this year “that will bring the brand to more city centres, shopping malls and retail parks across the UK”. 

It follows the opening of White Stuff’s new flagship store for the North West in Liverpool One in February.

White Stuff currently operates 114 stores, including 10 outlets and 36 concessions across the UK. Add in its website and the brand serves 1.3 million customers a year, it notes.

Chris Finch, area manager for White Stuff, said: “The Designer Outlet is the perfect new home and has become a top destination for shoppers looking for unique pieces in the South East.”