Yohji Yamamoto opens new concept boutique in New York City

By

Jennifer Braun

Published
September 5, 2023

Yohji Yamamoto Inc. opened on Friday a new boutique in the Soho district of New York City.

Dubbed 'Yohji Yamamoto New York Wooster', the 1600-square-foot space aims to express the universe of Yohji Yamamoto, while showcasing the Yohji Yamamoto and Yohji Yamamoto Pour Homme collections, as well as other brands under the Yohji Yamamoto umbrella, including Y's and Limi feu.

Located at 52 Wooster Street, at the corner of Wooster Street and Broome Street, one of the standout features of the boutique is the extensive use of LED panels, which adorn the space, to project Yohji Yamamoto's artistic vision onto the walls.

The store opening exhibits a monochrome collection by Takay, a photographer renowned for capturing the essence of Yohji Yamamoto's creations. This exhibit showcases the Yohji Yamamoto and Yohji Yamamoto Pour Homme Autumn/Winter 2023-24 collections, providing an exclusive glimpse into the brand's latest offerings.

Moreover, in a bid to enhance the shopping experience further, the Yohji Yamamoto New York Wooster store is equipped with cutting-edge beacon technology, creating seamless connectivity with the brand's online boutique. 

Following the successful renovation and reopening of the Paris Cambon store in January 2023 and the relocation and reopening of the London Savile Row store in March 2023, the Yohji Yamamoto New York Wooster store stands as an invitation to experience the brand's new world in the United States.

This boutique boasts the largest collection offer in the country, making it a key focal point for the brand's presence in the U.S.