Adanola campaign celebrates leggings success

By

Nigel TAYLOR

Published
September 12, 2024

Adanola has released its autumn 2024 campaign celebrating the UK athleisure brand’s Ultimate Leggings line.

No surprises that the leggings, worn by French model Tina Kunakey in the campaign, take centre stage. After all, they're key to  the Manchester-based brand's success, accounting for sales in excess of one million pairs since debuting in 2020.
 
"What felt like a slow start for Adanola quickly became the start of our journey, and the Ultimate Legging catapulted the brand into the success we've since achieved," said brand founder Hyrum Cook. "We've seen triple-digit growth since 2020 -- it's been incredible to witness that we're filling a void in the market for buttery, functional leggings."

The leggings feature a light, four-way stretch fabric designed without a front seam and a higher waistline for extra support and to contour the body. The fabric incorporates recycled polyamide, which is generated from a combination of used yarns, recycled garments, as well as from discarded fishing nets.
 
Available in eight core colours, including Graphite Grey, Midnight Blue, Olive Green, Navy and Black, “the leggings are designed to be as versatile as your lifestyle, and to make you feel your very best self, whatever you’re doing–– from Pilates, Running and Spinning, to everyday errands and socialising” the support campaign emphasises.