Media

Mazarine Group joins arts and cultural events producer Arter

Mazarine Group joins arts and cultural events producer Arter

The French giant in the organisation of fashion and luxury events is strengthening its skills and relationships in the world of art and culture with the acquisition of the company headed by Renaud Sabari.
 
Fashion
Media
Emily in Paris: The walking billboard?

Emily in Paris: The walking billboard?

The most recent season of "Emily in Paris" has ascended to unprecedented levels of brand integration on screen, catapulting product placements to overshadow even the central characters themselves.
 
Fashion
Media

How much do fast fashion, pre-owned fashion feature in social media conversation?

A study of one million social media posts in some 20 languages has found that sustainable fashion is little mentioned, while pre-owned fashion is increasingly featured in the conversation.
 
Fashion
Media

Gen Z more likely to absorb ad messages at sport events - study

If you want to grab the attention of Gen Zers, ads relating to sporting events are one of the best ways to unlock their spending potential, according to a new study.
 
Fashion
Media

Campaigns

White Stuff heads out doors for folk-inspired autumn campaign

White Stuff heads out doors for folk-inspired autumn campaign

British fashion and lifestyle brand White Stuff has launched an intriguing brand campaign for autumn… featuring an all-female morris dancing group.
 
Fashion
Campaigns
Fenwick launches autumn 'taste is for everyone' campaign

Fenwick launches autumn 'taste is for everyone' campaign

Silent for 221 years, Fenwick's now making a noise for a second time in 12 months! Following on from its debut ‘Quiet No More’ campaign last autumn, the retailer's back with ‘Find Your Taste, Find Your World’.
 
Fashion
Campaigns

Freemans names Sophie Ellis-Bextor to spearhead AW24 'reinvention' campaign

Digital department store Freemans is hitting the fashion campaign trail hard for the upcoming season, choosing singer Sophie Ellis-Bextor as the face of its statement AW24 ads.
 
Fashion
Campaigns

New Iconic campaign by Timberland stars Naomi Campbell

​Naomi Campbell is among the talent appearing in the new Timberland campaign that was unveiled Thursday, “continuing the energy and momentum that took the world by storm last year as its iconic work boot turned 50”.
 
Fashion
Campaigns